Saturday, March 29, 2008

Why Must You Tempt Me, Mark? Why?

So after all the hub-hub on Friday, I got in touch with the Mavericks' media office. Some very nice people fielded my call and told me what to submit and said they'd have an answer for me in the beginning of next week.

But that wasn't enough.

Cuban's now asking for personal submissions. (Thanks to Dallas Basketball. Both for the kind words and the link.)

Oh, Holy Christ.

It's such a brilliant move. By basically calling us before the throne, he single handedly manages to wrangle control of the situation. The submissions in the comments range from pretty good to "Oh, Dear God, Please No. "

So what to do, is really the question? I asked for bloggers to treat this situation professionally. And I've done everything I can to pursue credentials to that end. But should I take advantage of this opportunity and ask Cuban? I could shoot him the D-League prez interview, that was pretty well received. The Ball Movements may not impress him so much. My analysis pieces get good run.

But the more I think about it, I can't. I respect what Mark's trying to do, he's trying to push the envelope, testing the waters. And that's cool. But I can't go there and petition myself. To do so would be hypocritical and while not necessarily beneath me, because that's a pretty small space, it would be in complete contrast to everything I've asked of the blogosphere on this issue.

So, I'm not going to do it. I just feel that if we go out there and try and sell ourselves, we're saying that we need special attention from Mark. And we shouldn't. There's a lot of people that don't need it, and shouldn't get credentials. I really hope he doesn't use this to make us look like idiots. That would be bad. And relatively easy, using this new approach.

I don't blame any blogger for submitting their stuff for approval in the comments. I just don't think I can in good conscience.

(If any of you wanted to, though... no, that's wrong too... but maybe... no... Jesus, the battle between my pride and my desperate need for approval is epic!)

Wouldn't it be funny if I didn't get credentialed and the guys that comment did?

Oh, and Mark? You're absolutely right that a lot of the bloggers have no business in the locker room because they just don't need it. The problem is that if this ends badly you set a dangerous precedent for us getting access at all. And that's not good for the medium.

And if any of you were wondering what we would get out of it? Trust me, I have a column I'm working on that would benefit quite a bit from asking some locker room questions.

I find myself in a pretty dangerous position. And an interesting irony. If for whatever reason, I'm left out because I don't apply on Cuban's blog, I'm unable to represent the blogosphere as an independent blogger while someone with less credibility could get credentials, thereby proving a point for those that think we don't belong there. And that upsets me. But then, isn't that probably how the beat writers from the Dallas Morning News or Fort Worth Telegram feel about us?

I expected a variety of opinions when I announced I was going to apply. I asked folks if they honestly thought I should. There were basically two opinions. One, "Absolutely. Yes you should." and two, "This has nothing to do with bloggers and is really stupid and quit messaging me on GChat while I'm watching reruns of the Hills." And because I tried to take the high road in this situation, I may miss the trip completely.

But after every rationalization I make, I come to the same conclusion. I spoke to the media office. I followed the same procedures as any representative of any medium. That should be sufficient. I'm trusting Mr. Cuban to be good on his word.

5 comments:

Brett Edwards said...

Not to go all Mark Jackson on you, but here goes: you're better than that. All bloggers who take their work seriously are. Requesting credentials through the communications office is the only thing you should have to do, and by Cuban asking for direct submissions on his blog, he's just trolling for the weaker bloggers to come out of the woodwork so he can say "I told you so." I think skipping it is a smart move, but like you, I wouldn't blame anyone for giving it a shot.

radar said...

I am in agreement with you. A blogger is simply an independent journalist. He might not be amazingly great but he is a journalist.

Jake said...

As I wrote about on mavsmoneyball.com, I applied for credentials way back in July of last year. I was turned down because the front office policy wasn't to credential Internet-only sites. So, in my opinion, Mark is simply giving the little guy a chance. He's done it in a rather awkward and easy-to-criticize way, but I'm sure he really doesn't much care.

Frankly, I'm rather shocked by the arrogance on display by the hobbyist bloggers. We aren't at all journalists here. We're part-time guys getting our opinions and analyses out. As much as I think the Dallas sports media generally stink, they reach hundreds of thousands of people and it makes sense for the Mavs to credential them. Should every Tom, Dick, and Harry blogger get credentials? C'mon, you read the comments to Cuban's post. Some of them in the locker room would be downright embarrassing.

Henry at Truehoop is right that there should be SOME kind of criteria, because I do think there are some pretty good part-time bloggers out there doing better work than lazy mainstream media journalists. But how do you decide? Cuban is basically saying, "Submit a writing sample," which is about as good a way as any at this point.

If people think that having to audition for free game tickets, parking, and access to the locker room is beneath them, then they need to have their egos brought under control.

Anonymous said...

Amazing!
The Mavs are in a freefall the past few weeks and will most likely miss the playoffs AFTER Cuban's big splashy move but all the attention is on Cuban who went from one extreme to another to keep the writers busy.

Im surprised he hasnt said:
"Hey guys,....look up here!!"
to get your attention away from his train wreck of a team (which I guess isnt as fun as being known as the team that choked).

Zach Smith said...

I, too, commend you for staying out of this one.

Obviously there should be some sort of criteria for granting credentials to bloggers. To say that anyone who writes a blog on the team should get a credential is silly. Having the decision made by publishing comments on Cuban's personal blog is just silly, though.

I don't see why people have trouble coming up with a decent set of criteria. I'll do it in 10 seconds:
1. Established - at least 3 months, maybe 6 months writing. Whatever you'd like to set it as
2. Well read - I don't know what the threshold would be, but submit traffic stats and if you have a big enough following (i.e. provide enough publicity for the team) then you're in good shape. If you've got 15 people a day reading your site then obviously this wouldn't be the case
3. I think the first 2 are most important, but if you're worried about their writing (legitimate analysis vs. pointless flaming) then have them submit samples or have someone on the PR staff do a quick review of the site's material.

At that point you shouldn't have any trouble making the decision, and it shouldn't take a PR staffer more than 15 or 30 minutes to make the decision.

For the entire 2007-2008 basketball season I've had full media access at Wake Forest games. It's been great for the material on the blog and the media relations staff has been very accommodating. It really isn't that hard, Cuban. I'd rather you just admit this is a ridiculous publicity stunt. Having people submit writing samples on your blog is stupid and unprofessional.

Sorry for such a long comment, but I hope it was worth the read.

 
Add to Technorati Favorites